| Jan Wouters
Simplicity is power.
Trilingual art director specialised in Direct Marketing
Koningin Astridlaan 402 - 1950 Kraainem
Tel.: 027 311 294 - GSM: 0475 230 740
Email: mail@janwouters.com - Web: www.janwouters.com
Active as an art director for years in advertising,
came to Direct Marketing in the eighties and specialised
in this field since 1983. Services go from concept through
creation, layout, final art to print-ready documents and
eventually follow-up in production. Thanks to professional
equipment packshot and small studioshootings can be handled.
Retouching and special effects are also part of this service.
Career
Started at J.Walter Thompson Amsterdam as junior art director.
Moved after 3 years to J.W.T. Brussels as AD to stay for 3 years.
BBDO/FHV for 4 years. Impact-FCB for 2 years. M.C.W. For 1 year.
VVL/BBDO for 2 years, then BBDO-Direct for 4 years.
Freelance direct marketing art director since 1988.
Combined experience of general advertising & direct response marketing.
Speaking dutch, french, english and basic knowledge of german.
Experienced with Quark, InDesign, Illustrator, Photoshop, GoLive.
Experienced in organising fotoshoots (casting & directing)
thanks to numerous opportunities to work with top-notch photographers.
Testimonials
"I've been delighted to work with Jan over the years on a whole range
of products - publishing, financial services, telecoms, travel and airlines,
mail order etc etc.
He's always provided innovative creative solutions aimed at producing
real results and ROI for direct sales and lead generation.
It's great to work with a real professional AD who's focused on DM that works. "
David Stokes, Stokes & Partners
"Jan Woutersen bij de vleet, in de Lage Landen aan de zee.
Maar weinig hoogvliegers van dit formaat: DM kent hij als zijn broekzak,
copy en beeld tot juweeltjes slijpen is zijn vak. Als in een kat-en-muisspel gooit hij,
duwt hij, trekt hij, speelt hij met vormen en teksten en ballonnen en kleuren.
Tot iedereen in de pas loopt en zich netjes schikt, klaar om de consument te verleiden.
En we kunnen getuigen: met tienduizenden waren ze de afgelopen jaren,
om op zijn avances in te gaan. Met charme, maar vooral met vakkennis
wist Jan hen over de streep te trekken, keer op keer."
Bert Van Uytsel, Touring Lannoo
"Jan is iemand die zijn vak door en door kent en kan spelen met typografie
en layout tot het ontwerp goed zit om een maximale respons te creëren."
Steven Bonnarens, Sanoma-Humo
Clients (since 1988) & Awards
Vlaamse Uitgeversmaatschappij (VUM) (9 years) - CarGlas
Test-Aankoop/Test-Achats - CERA Bank - Touring Verzekeringen (3 years)
Organon - De Financieel Economische Tijd - AXA - Cofidis - Belgacom
Renault - Skoda - La Libre Belgique - P&G - Visa - American Express
Winterthur - HUMO (2002 > today) - Lannoo - World Custom Orginasation
Coïmbra Group (EU) - Erasmus (EU) - Touring-Lannoo (2001 > today)
Nuon - Telenet - Solo - Vivant - SOS Booster - Snapon Europe - & more
• “Gouden Veer” 2002, 1 st honorable mention (Touring-Lannoo,
shared with copywriter Frank Anthoni).
• 3 Best of DM awards (CERA, VUM, Organon).
• “Gouden Veer” 1996 (Vlaamse Uitgevers Maatschappij,
shared with copywriter Mark Van Bogaert).
• "John Caples International Award" (Rank Xerox).
• "Kaspar" award (KLM international DM award).
• "Cicero" award (daily press).
• “Mention” in Cannes (cinema spot for Predictor - Organon).
Portofolio:
www.janwouters.com
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